Tag Archives: Adam Richman

My city hosts Super Bowl XLIX today. From star-studded private parties to the social media protests of #LaserTwitter, here’s what it feels like from the inside-out.

1 Feb

IMG_20150127_210231We are about six hours from the start of the single largest sporting event in the United States, as I type this. This year’s Super Bowl XLIX takes place in Glendale, Arizona, at University of Phoenix Stadium, which is about a 20-minute drive from my house near north Scottsdale.

The past week has seen an influx of hundreds of thousands of out-of-towners into Metro Phoenix, who are here for the Big Game and the countless big parties that come with it. Downtown Phoenix has been one big traffic jam – as the site of Super Bowl Central and the Bud Light House of Whatever, our urban core has been transformed into a giant playground of hype and unconscious consumerism, filled with massive roman numerals that double as digital displays of Grand Canyon panoramics, a building-size football sculpture, half a dozen stages filled with musical acts of every ilk, beer gardens galore (excuse me, BUD LIGHT beer gardens glore), and skyscrapers draped in banners trumpeting the Pepsi halftime show. Scottsdale is the current headquarters of ESPN, and party central as usual, with a glut of star-studded events going on all weekend, from lingerie bowls hosted by Victoria’s Secret supermodels to private parties with red carpets trampled by everybody from Man vs. Food star Adam Richman to actress Alyssa Milano. Glendale, which is typically a borderline-bankrupt ghost town every other week of the year, has even seen some Super Bowl action around the stadium, with body-painted Seattle Seahawks and New England Patriots fans milling around the stadium-adjacent big-box bars. It’s estimated Arizona will make more than $500 million from hosting the Super Bowl this year, though the mayor of Glendale has said the city expects to lose about $2 million on the event (more on the saga of how sports are killing Glendale here.)

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